15 januari 2014

WELCOME TO PLAYTIME!

Hi!
Next week I am off to Paris to show the Autumn/winter 2014 collection to buyers! It's very exciting and I'm a little nervous…. My dear (old) mother will look after my two (rather wild) daughters. Fingers crossed all will work smoothly!

19 november 2013

14 oktober 2013

9 september 2013

HEJ OPERA!

A dear friend of mine, Emelie, is an opera singer and two years ago she started to make operas for kids together with an actor and a musician! Their first children's opera was called Drömfabriken (you can see some bits of it here and here) and is simply wonderful! Their next one is called Jorden runt på 80 dagar and is based on the famous book Around the World in Eighty Days (original title: Le Tour de Monde en Quatro-vingts Jours) the classic adventure novel by the french writer Jules Verne, first published in 1873. In the story, Phileas Fogg and his newly employed French valet Passepartout attempt to circumnavigate the world in 80 days on a £ 20,000 wager set by Foggs friends at the Reform Club. I recently red the book as I'm very fond of reading the classics and it's quite entertaining!

The premiere will be on the 24th of November at Teater Jaguar in Göteborg, Sweden. Jonas Franke-blom as Phileas Fogg, Jonas Rimeika as Passepartout and Emelie Sigelius as Aouda and Mr Fix.

Poster-design by me, photography by Harald Nilsson and costume by Elisabeth Åström.


8 augusti 2013

SNEEKPEEK AUTUMN/WINTER 2013

The next collection is just now being sewn in Izmir in Turkey! It should reach stores around the world in the beginning of September. 
The Autumn/Winter 2013 collection is inspired by my dad. He had a tame Magpie as he grew up at his foster-mother in southern Sweden.  He loved the sun and to sunbathe and was always tanned. He loved astronomy and therefor bought a massive telescope to watch and photograph the night sky. He got obsessed by the total eclipses that are so rare! When he was young he used to fly the glider and loved all sorts of birds. He worked a lot, traveling frequently to Finland, the States and within Sweden. He was quite eccentric and very pedantic, he was very thoughtful with a hasty temper. He was strong and weak at the same time. It’s thanks to my dad that Modéerska Huset exists. He was a wonderful man. Then, last fall, all of a sudden he wasn’t there anymore. I wish that I could use the doves in “Up and Above” to send him messages and tell him everything that’s happening. I love my father and I hope that you will love this collection that I dedicate to him. 
The three patterns in this collection are called Pica Pica, Up and Above and The Baltic. Pica Pica is a print with a boy and his Magpie; Pica Pica is the latin word for Magpie. Up and Above is a pattern with all that's heavenly about the sky. The Baltic is a pattern of the sea that separates Sweden and Finland with lots of ferries going forward and back, little islands, greenish waves and many gracile swans.

Many thanks to my lovely photographer Johanna Hedborg and all the wonderful kids in the pictures! Great thanks also to the parents of the marvelous mini-models! Without you this "project": Modéerska Huset, would not be possible!
The Baltic Body and Baby leggings
Up and Above Jumpsuit
The Baltic Jumpsuit
Pica Pica Body
Up and Above top and Pica Pica leggings
The Baltic top and Pica Pica leggings
Pica Pica t-shirt and The Baltic leggings
Pica Pica t-shirt and Up and Above skirt
Up and Above dress
The Baltic dress
The Baltic Sweater and Sweater trousers
Pica Pica dress
August-Marie t-shirt and The Baltic sweater trousers

17 juni 2013

WELCOME TO PLAYTIME PARIS!

Very welcome, all of you, to Playtime Paris to see Modéerska Huset's spring/summer 2014 collection. Hope to see you there!

29 maj 2013

PLAYTIME PARIS JULY 6-8!

At Playtime Paris I will be exhibiting my Spring/Summer 2014 collection. Do come and visit me and Modéerska Huset there!

13 maj 2013

GOODIES BACK IN STOCK....

Oh, I've got a few goodies from Modéerska Huset's earliest collection back in stock! But there's only a few pieces of each style so first come.... You find the articles either here or here :)


8 maj 2013

FAKTUM

Jag är så stolt! Modéerska Huset stödjer från och med nu Faktums verksamhet! Det känns verkligen fantastiskt bra! Så spring nu och köp det senaste numret!


23 april 2013

I WANT TO HOLD YOUR HAND

This weekend me and my kids went to Borås Konstmuseeum for the opening of the exhibition "I want to hold your hand" a tribute to pop-music. I mainly let my kids (four and six years old) handle the camera as you might see from the result below! It was a wonderful opening, crowded and not just by the ordinary crowd so to speak. I didn't really have much time to see the exhibition as my youngest was in a foul mood. So I will to go back there on my own some day, there's no rush as it's on until the 29th of September! Do check out the link above as there will be several bands having gigs and other things happening as well.