17 april 2014

2 april 2014


April is my favorite month of the year, as I have my birthday!… and as it’s springtime and as there’s birds singing and as there's snowdrops and crocuses and sun and light and lots of other wonderful things! My kids and I have prepared for summer by planting enough flower seeds to turn our little balcony into a perfect jungle of pink, blue, red, purple, orange and greens….

Soil, home made pots and loads of seeds!
Another thing that’s very exciting about this month is that I will go to Izmir in Turkey to visit the manufacturer that manages the production for Modéerska Huset! This is absolutely thrilling! Make sure to follow Modéerska Huset on Instagram so that you can also take part in this trip and see the place and the people where all Modéerska Huset's garments are printed, cut and sewn.

I want to take this opportunity to apologice for the problem with card payments in the webshop. Due to some technicalities that are too tedious to explain here; customers are only able to pay by Paypal. This problem will be solved eventually, but in the meanwhile I want to compensate you for this inconvenience by giving you 15% discount   in the shop. This offer is valid until the 14th of April when the cardpayment will be fixed. Use this discountcode in the checkout: APRIL15%

Well, I think that’s all for now. Hurry along to the webshop to claim your discount and then straight outside with you to enjoy the lovely sunshine!

23 februari 2014


Jag springer gärna på konstmuseer där jag befinner mig och i höstas var jag och barnen i Västerås och då passade vi på att besöka Västerås Konstmuseum på Karlsgatan 2. Det var första gången som jag var i de nya lokalerna (som inte är så nya längre....). Vilket lyft från förra stället dit jag gick som barn/ungdom!
Det var framför allt en av utställningarna som var hemskt fin. Den hette Tecknat! och det var just det det var: allting tecknat i alla olika medier.
Sen var det en utställning med Ulrika Wärmling/Cajsa von Zeipel. Jag är ju svag för Cajsa von Zeipel's skulpturer så det var lyckat!
En läskig ritmaskin med en hand sållande en vanlig blyertspenna som på vissa klockslag började rita....
Cajsa von Zeipel

8 februari 2014


Spring is on it's way and at Modéerska Huset it arrived today! Foxes, lions on the run and a little boy named Elliot who lives in a blackberry bush! All 100% organic and GOTS certified to save booth our children, the environment and all the workers involved from harmful substances.
From Modéerska Huset with love!

15 januari 2014


Next week I am off to Paris to show the Autumn/winter 2014 collection to buyers! It's very exciting and I'm a little nervous…. My dear (old) mother will look after my two (rather wild) daughters. Fingers crossed all will work smoothly!

9 september 2013


A dear friend of mine, Emelie, is an opera singer and two years ago she started to make operas for kids together with an actor and a musician! Their first children's opera was called Drömfabriken (you can see some bits of it here and here) and is simply wonderful! Their next one is called Jorden runt på 80 dagar and is based on the famous book Around the World in Eighty Days (original title: Le Tour de Monde en Quatro-vingts Jours) the classic adventure novel by the french writer Jules Verne, first published in 1873. In the story, Phileas Fogg and his newly employed French valet Passepartout attempt to circumnavigate the world in 80 days on a £ 20,000 wager set by Foggs friends at the Reform Club. I recently red the book as I'm very fond of reading the classics and it's quite entertaining!

The premiere will be on the 24th of November at Teater Jaguar in Göteborg, Sweden. Jonas Franke-blom as Phileas Fogg, Jonas Rimeika as Passepartout and Emelie Sigelius as Aouda and Mr Fix.

Poster-design by me, photography by Harald Nilsson and costume by Elisabeth Åström.

8 augusti 2013


The next collection is just now being sewn in Izmir in Turkey! It should reach stores around the world in the beginning of September. 
The Autumn/Winter 2013 collection is inspired by my dad. He had a tame Magpie as he grew up at his foster-mother in southern Sweden.  He loved the sun and to sunbathe and was always tanned. He loved astronomy and therefor bought a massive telescope to watch and photograph the night sky. He got obsessed by the total eclipses that are so rare! When he was young he used to fly the glider and loved all sorts of birds. He worked a lot, traveling frequently to Finland, the States and within Sweden. He was quite eccentric and very pedantic, he was very thoughtful with a hasty temper. He was strong and weak at the same time. It’s thanks to my dad that Modéerska Huset exists. He was a wonderful man. Then, last fall, all of a sudden he wasn’t there anymore. I wish that I could use the doves in “Up and Above” to send him messages and tell him everything that’s happening. I love my father and I hope that you will love this collection that I dedicate to him. 
The three patterns in this collection are called Pica Pica, Up and Above and The Baltic. Pica Pica is a print with a boy and his Magpie; Pica Pica is the latin word for Magpie. Up and Above is a pattern with all that's heavenly about the sky. The Baltic is a pattern of the sea that separates Sweden and Finland with lots of ferries going forward and back, little islands, greenish waves and many gracile swans.

Many thanks to my lovely photographer Johanna Hedborg and all the wonderful kids in the pictures! Great thanks also to the parents of the marvelous mini-models! Without you this "project": Modéerska Huset, would not be possible!
The Baltic Body and Baby leggings
Up and Above Jumpsuit
The Baltic Jumpsuit
Pica Pica Body
Up and Above top and Pica Pica leggings
The Baltic top and Pica Pica leggings
Pica Pica t-shirt and The Baltic leggings
Pica Pica t-shirt and Up and Above skirt
Up and Above dress
The Baltic dress
The Baltic Sweater and Sweater trousers
Pica Pica dress
August-Marie t-shirt and The Baltic sweater trousers